Flamingo Land Commissioned Us To Design, Produce And Install A New Range Of Wayfinding And Signage
Flamingo Land Commissioned Us To Design, Produce And Install A New Range Of Wayfinding And Signage
13 PagesP 1 P 2 .CO.UK Graphics and signage for BIG ideas P 1 P 2 /FLAMINGO LAND The hugely successful Flamingo Land resort in North Yorkshire had a wide range of wayfinding graphics that had evolved over many years. This approach can often lead to a mismatch of styles and colours, which in turn, can create an inconsistent brand feel and general confusion for visitors. We identified several problem areas and developed a strategy for them to follow that promised consistency and clarity for both their brand and their visitors. Our proposal covered the entrance signage, wayfinding for park visitors, directional totems for resort guests, attraction graphics, ride information signs, warnings and facility signage. We designed a colour scheme and bespoke set of icons that complemented their br
