ENGAGEMENT CAMPAIGN SUMMARY OVERVIEW ? Title: Flagstar All-Access Sweepstakes ? Sponsor: Flagstar Bank ? Administrator: Michigan IMG ? Type: Sweepstakes (6 week promotion) ? Prize(s): Four tickets to the Michigan vs. Ohio State football game, pre-game hospitality and field passes, Michigan gear, an autographed Hoke football ? Start Date: October 14, 2013 ? End Date: November 21, 2013 OBJECTIVES ? Brand awareness ? Increase

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