Dale Bierschbach, a heavy equipment operator in manufacturing, had just finished work and headed to East Howell Snap Fitness, in Howell, Michigan, for his workout. The 52-year-old had been working out three times a week at the 24-hour fitness center for the past month. Before he began, Dale spent a good half-hour talking with Emily Jermov, the center’s membership director and fitness trainer. After their conversation, Dale proceeded to th

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