U LTRIVA C ASE S TUDY Industry: Fitness Equipment Fitness Equipment Company Ultriva, Inc. 1601 S De Anza Blvd, Cupertino, CA 95014 - ( 408) 248-9803 - www.ultriva.com C USTOMER P ROFILE: This Fitness Equipment Company (FEC) designs, manufactures and sells fitness equipment and accessories for commercial and home fitness customers worldwide. FEC employs over 2,000 individuals and manages over half a billion dollars in annual revenues. B USINESS S ITUATION: FEC had a continuous improvement initiative that embraced many Lean principles including the implementation of an internal Kanban system. The FEC was ready to extend its initiative to its supplier base. Key supply chain objectives included improving its perfor- mance by providing its buyers and suppliers with greater vi

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