CASE STUDY 1 Fitbit: Wearable Tech Giant Excels With 3EN In 2007, Fitbit founders, Eric and James, realized that sensors and wireless technology had advanced to a point where they could bring amazing experiences to fitness and health. They embarked on a journey to create a wearable product that would change the way we move. Fitbit have grown into a passionate team dedicated to health and fitness who are building products that help tr

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