The Bridgford Building Wellington Crescent Fradley Park Lichfield Staffordshire WS13 8RZ Tel : - 01543 443200 www.bridgford.co.uk Retail Fit out Communications Store Bridgford Interiors have been working with AS Watson in the UK since 2011 on their Superdrug, Savers and The perfume Shop Brands. In 2012 through competitive tender Bridgford secured a pilot project to refit a store at Birmingham’s Bullring to a new concept by Urban Salon. Fascia’s have been simplified and given more prominence with a full-width illuminated white sign. Old signage replaced with the ‘3’ logo. Large lampshades and a full-height back wall graphics have been introduced to create focal points and to evoke a ‘confident presence’. Live devices are installed around a series of round tab

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