Case Study
First Direct Arena gets message across with Tripleplay Digital Signage and IPTV
With an award winning design and space for 13,000 spectators, the First Direct Arena is an impressive addition to the Leeds skyline as well as to the UK music and events circuit. Opened in September 2013, the arena has already hosted a wide variety of world-class music artists including Sir Elton John, Bruce Springsteen, Andrea Bocelli and Eric Clapton and high profile events including Le Tour de France Opening Ceremony and BBC Sports Personality of the Year. With around £65million invested in the unique construction, the first fan shaped auditorium built in the UK, it was essential that the technologies used within the venue would add value for both sponsors and the venue owners. As a result of this need SMG Europe, who manage the First Direct Arena, decided that a digital sig