First Citizens Bank CASE STUDY “PERFORM TM HAS TURNED OUR GOAL SETTING PROCESS FROM A TWO-MONTH-LONG PROCESS TO A ONE-WEEK PROCESS.” Kate Stackhouse, SVP and Director of Sales Integration, First Citizens Bank FIRST CITIZENS BANK BOLSTERS BRANCH PERFORMANCE WITH PITNEY BOWES BUSINESS INSIGHT. Challenge First Citizens Bank wanted to enhance its goal-setting methodology in order to optimize branch performance. To do so, the bank needed a predictiv

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