Client Story First Alliance Credit UnionFirst Alliance Credit Union Client Profile First Alliance Credit Union was founded as Municipal Employees Credit Union in 1932 by seven Rochester, MN, firefighters. The first branch, run by volunteers, served Rochester city employees. Today, with $262 million in assets and six branches, the credit union serves almost 20,000 members in the southeast Minnesota counties of Olmsted, Dodge, Goodhue, Wabasha and Winona. Commitments to innovation and flexibility are among the credit union’s seven core values. Challenge First Alliance Credit Union struggled with a significant spike in loan volume coupled with a high turnover rate among tellers. It needed a way to enable better self-service for members so staff could focus on relationship-building an

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