1 R-kioski is an entrepreneur-driven convenience store chain offering food and drink as well as a wide range of everyday products and services. Dating back to 1910, R-kioski was originally conceived by a group of Finnish publishers as a chain of railway station newsagents called “Rautatiekirjakauppa,” which translates to “railway bookshop.” From 2012, R-kioski has been part of family-owned Norwegian Reitan-group, Reitan Retail. In 1958, after expansion to its range of venues as well as products, the business was rebranded to R-kioski and has since become a household name in Finland with around 470 convenience stores nationwide and a strong reputation for quality and affordability. The Realization of an Opportunity Having expanded its traditional product portfolio with an increasingly

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