Case Study

Finnegans Blonde Ale

Finnegans Blonde Ale

BACKGROUND Finnegans is a brewing company based in Minneapolis, MN, founded in 2000. It is a for Profit S Corporation that donates 100% of its profits to its Finnegans Community Fund, a 501c3 organization. Most of the donations help to alleviate hunger in the states where Finnegans is sold. Because of their charitable mission and status, the company’s budget is limited. Therefore, Finnegans has to stretch its marketing dollars and rely o

Join for free to read