“Experience is a master teacher, even when it’s not our own.” ? Gina Greenlee Problem A newer clients was in need of new hard hats for their employees. This particular contractor was interested in a hat that differentiated their workers from others on their jobsites. They wanted something that was cool and comfortable and obviously met all of the necessary standards for workers safety. Consideration This particular contractor was interested in a specific color of hat that was in tune with their corporate colors and logos. They were also interested in having these caps imprinted with their custom logo. These hats also needed to be cool and lightweight since summertime conditions on construction sites can be brutally hot. Bulky hard hats can be uncomfortable and lower

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