Filter Chain Tech Decreases Latency By 30% For Billions of Daily Transactions
Filter Chain Tech Decreases Latency By 30% For Billions of Daily Transactions
2 Pages+1.855.GET.NSONE (6766) • NS1.COM • CASE STUDY Filter Chain Tech Decreases Latency By 30% For Billions of Daily Transactions. CHALLENGE Centro’s product, Basis, is the foundation for their Demand Side Platform (DSP) and Real Time Bidding (RTB) solutions for digital advertising. Basis must operate at the lowest possible latency because even a millisecond of additional delay can cost Centro’s customers a desired ad spot. As a high scale real time bidding platform, Basis must serve tens of billions of requests per day at ultra low latency. To meet their performance and scaling needs, Centro has several datacenters in North America and Europe and uses a Content Delivery Network (CDN). DNS is vital to Centro’s digital business as every online action begins with a DNS query to
