Customer Case Study OUTSTANDING IN THEIR FIELD The Allgäuin Bavaria is well known for its scenic and cultural beauty. Fendt Tractors, located in Marktoberdorf, in the heart of the Allgäu, is the high-tech brand of AGCO Corporation and one of the world’s largest manufacturers, designers and distributors of agricultural equipment. Based on their pioneering achievements in agricultural equipment technologies, Fendt has enjoyed an extraordinary reputation over the last 70 years, and their growing market share in Europe is a testament to their success. BUSINESS BACKGROUND Fendt’s manufacturing competence manifests itself in three areas: customer oriented production; mastery of advanced and forward-looking technology; and prize- winning quality management. Industry exp

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