Key Surgical is a leading manufacturer of medical device products that are used for cen- tral sterile and sterile processing areas of a hospital. Key Surgical manufactures for them- selves and produces OEM products for other companies. Their core focus is disposables that are used for cleaning, tracking, marking, and identification of instruments after they have been used. The disposables are designed for getting the instruments ready for the next use. Key Surgical also has a growing line of sterile operating room products for use during surgeries. What makes Key Surgical different is their branding and personality, be- ing out there as a fun, colorful, vibrant and innovative company in a field that is (as they describe it) generally considered to be pretty boring. They have a focus

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