Founded in 1958, Laidlaw’s is among southern California’s oldest and largest Harley-Davidson ® motorcycle dealerships. Since General Manager Richard Litchfield joined Laidlaw’s in 2006, he has seen dramatic changes in how business is done and what it takes to maintain the dealer- ship’s district leadership in new vehicle sales. Responding to new economic realities One of the dealership’s biggest challenges has been how the economy ha

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