BACKGROUND Warren Gallagher, the owner of Moyola Illawarra Cattle Stud in Clunes, New South Wales, is a third-generation farmer. A few years ago, his family was given the opportunity to lease the farm next door, and this increased his herd significantly. He is now milking up to 240 cows during peak season. CHALLENGES With 100 extra cows added almost at once, Warren needed a way to better manage his herd. He was missing heats, had difficulty making good breeding decisions, and found the work increasingly laborious. And while he did use instant scratchies to help, he still felt uncertain. “You're never sure if they have rubbed them off or you've taken the scratchies off,” he says. “So you're always second guessing yourself.” What he needed was a way to make the entire process more

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