Case Study
Fast-growing Mobile Telecom Leverages Oracle Exadata to Accelerate Customer Insights and Control Costs; Achieves Payback in One Year
Fast-growing Mobile Telecom Leverages Oracle Exadata to Accelerate Customer Insights and Control Costs; Achieves Payback in One Year
1 O R A C L E E X A D ATA C A S E S T U DY Copyright © 2011, Oracle. All rights reserved. Oracle and Exadata are registered trademarks of Oracle and/or its affiliates. Other names may be trademarks of their respective owners. Fast-growing Mobile T elecom Leverages Oracle Exadata to Accelerate Customer Insights and Control Costs; Achieves Payback in One Y ear EXECUTIVE SUMMARY Since its debut in 1992, the Axiata Group has made good on its motto: “ Advancing Asia. ” The pioneering Malaysia-based mobile telecommunications company has advanced to the point that it now has 168 million individual and business customers in 10 countries, achieving its fast growth by investing in emerging, low-penetration markets previously overlooked or underserved by other operators. In 1997 , it entere