Case Study
Fast Food Signage
Although we’d only been working with KFC for six months, they trusted us to manufacture and install all the signage for their two new agship sites at Cannock and Nuneaton. The brief was challenging - a completely fresh look and feel with a contemporary appeal that would fully modernise their o er. We relished the challenge, and took care of everything from the moulded letters on the building, external fascias and directional signage around the car parks and the drive through to the interior graphics and display menus. But the story really started half a year earlier. KFC’s incumbent supplier had struggled for eighteen months to overcome a technical issue with the moulding of letters caused by the thin serif that was speci ed. We resolved the problem in principle in two months and had it f