CASE STUDY Fast Data Goes Mobile with AsianInfo Whan Big Data Isn’t Enough Data is everywhere in today’s ultra-connected world. As data management technology continues to evolve, so too must the businesses that relyon data to maintain competitive advantage. Data’s true value lies in a company’s ability to create competitive advantage by collecting and analyzing data in real time to drive business decisions. Therefore, to get the greatest value out of their data, companies need to turn to an emerging segment of Big Data: fast data. Fast data applications use streaming data with real-time analysis and decision-making to make applications more personal, interactive and engaging. This is especially important for the fast-paced, extremely competitive mobile sector, where consumers and

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