Fanatics Leverages a Cloud Data Lake for Analytics with Amazon Web Services and Attunity CASE STUDY © 2018, Attunity. All rights reserved. When a giant online sports apparel and memorabilia retailer wanted to move their data into a data lake in the cloud, they needed a seamless method to migrate and ingest their data. Read on to learn how Fanatics, the global leader in licensed sports merchandise, used Amazon Web Services (AWS) and Attunity to move data into a cloud- based data lake to perform analytics. The Business Challenge: Moving and Mining Huge Amounts of Data No matter what team you cheer for, Fanatics has you covered with the world’s largest selection of fan merchandise with hundreds of thousands of officially licensed items for sale in its online an

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