Share this Founded in 2012 and based in Alicante, Spain, FacePhi is a global leader in facial recognition technology, and creator of the revolutionary Selphi visual authentication platform. The company specializes in solutions for the financial sector and is committed to helping banks around the world save money, attract clients, and build loyalty, while never compromising on data security. Business challenge T o drive digital transformation, banks need their apps and services to offer a seamless user experience. Asking customers to navigate a complex log-in process can be a significant barrier to digital adoption. Transformation FacePhi has developed Selphi, a service available on IBM® CloudTM, which uses facial recognition of customer photos to authenticate banking customers with

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