As the world’s largest manufacturer of two-wheeled vehicles, New Delhi-based Hero MotoCorp produces a new motorcycle or scooter every 18 seconds—in 2013– 2014, the company churned out over 6 million units and generated Rp257.22 billion (US$4.36 billion) in revenue. Demand for these vehicles is high in India, and Hero is focused on deepening customer engagement and improving customer service to solidify its market leadership across the huge co

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