EXOTICCA CASE STUDY Automating Campaigns with User RecommendationsCOMPANY Exoticca WEBSITE www.exoticca.com SECTOR Travel COUNTRY Spain PROGRAMS • Marketing automation • User recommendations • Social media and virtualization • Multi-channel presence About Exoticca Exoticca is a new kind of travel agency specializing in unique and exclusive plans. The company’s guiding principles are respect and admiration for the different cultures of the world, which is why it carries out various solidarity activities. The essence of Exoticca is to offer its customers the highest quality and ensure they are happy to have traveled with the company. It is therefore imperative to have communication channels where users can share information on their journeys. For Exoticca, the expectations and expe

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