Case Study

Exceeding Seasonal Expectations Through Digital

Exceeding Seasonal Expectations Through Digital

306% increase in revenue year-over-year 256% increase in average ROAS 3x increase over ROAS goal THE COMPANY ULTA Beauty is one of the largest beauty retailers in the United States, with over 715 retail store locations in 47 states. The company carries over 20,000 prestige and mass beauty products and employs more than 19,000 individuals. THE CHALLENGE For both ULTA’s brick and mortar locations and eCommerce business, the holiday se

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