Case Study

Evolving BBM’s Messaging App to a Complete Social Platform on Google Cloud Platform Serving Millions of Clients with Chat, Video, Games and Music

Evolving BBM’s Messaging App to a Complete Social Platform on Google Cloud Platform Serving Millions of Clients with Chat, Video, Games and Music

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EVOLVING BBM’S MESSAGING APP TO A COMPLETE SOCIAL PLATFORM ON GOOGLE CLOUD PLATFORM SERVING MILLIONS OF CLIENTS WITH CHAT, VIDEO, GAMES AND MUSIC Since it was created in 2005, the BBM messenger app has evolved from text and video messaging to a social ecosystem that unifies chat, social, commerce and services, and includes bill payment, top-up, vouchers/ coupons, games, video, comics, shopping, travel, career and polls. The tens of millions of users worldwide include 60 million monthly active users in Indonesia alone. BUSINESS CHALLENGE In June of 2016, one of Indonesia’s largest media groups licensed BBM’s app technology and needed to move the infrastructure from an on- premises data center in Waterloo, Canada to Asia. This move would help them better serve their largest user ba

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