Case Study

EVERLEDGER WITH GIA AND CHOW TAI FOOK

EVERLEDGER WITH GIA AND CHOW TAI FOOK

Pages 2 Pages

EVERLEDGER WITH GIA AND CHOW TAI FOOK Challenge Tracing the characteristics of a diamond has always been a challenge for the industry. That’s why leading independent diamond grading authority Gemological Institute of America (GIA) has, since 1931, provided trusted grading information detailing a diamond’s quality. Up until now, grading information has been provided in the form of a paper report. With the growing demand from consu mers to have easy-to-expe- rience information available anytime and anywhere, paper reports would need to be complemented by a digital, mobile-friendly platform. And with increasing reports of lab-grown diamonds infiltrating the natural diamond supply chain, there was an opportunity for customers to benefit not only from a more streamlined user experienc

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