KEY HIGHLIGHTS CHALLENGE Because Kellen works with a variety of clients with different complex software needs, it needed an event management software that was robust and adaptable. Before finding Aventri, Kellen had trouble finding an events specific system that could meet those needs. As a result, a lot of event processes weren’t integrated and many were done manually through spreadsheets. Not only did Aventri’s powerful, sophisticated suite of modules automate these event processes, but its commitment to evolve with clients’ needs was a high selling point, says Phelps Hope, Kellen’s Senior Vice President, Meetings & Expositions. “That was key for us,” Hope says. Kellen supports, guides and promotes the professions and industries that impact people around the world e

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