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Evaluation of the Kellogg’s Swim Active Project

Evaluation of the Kellogg’s Swim Active Project

Measurement Evaluation Learning
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Evaluation of the Kellogg’s Swim Active Project BACKGROUND Reducing childhood obesity and increasing physical activity levels is a high profile and topical issue. Wolverhampton City Council and West Midlands Swimming jointly co-ordinated a pilot programme in the New Deal for Communities regeneration area (ABCD) aimed at encouraging primary school aged children and their families to take up regular swimming activity as part of a

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