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Evaluating Birmingham’s innovative Nectar incentives scheme

Evaluating Birmingham’s innovative Nectar incentives scheme

Measurement Evaluation Learning
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Evaluating Birmingham’s innovative Nectar incentives scheme BACKGROUND The role of ‘reward and recognition’ is fast emerging as a major focus for public policy and behaviour change under the coalition government, being seen as a way to drive innovation and efficiency savings through services. Birmingham City Council’s innovative pilot incentives scheme, operated in partnership with Nectar, sought to encourage recycling of paper an

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