Increased revenue and reduced advertising costs for Eurostar By using Adthena, we were able to save money on our CPCs without investing a single penny more. We’ve already started to trial this strategy with Adthena support in France and UK, achieving astonishing gains. As a result Eurostar can generate extra revenue through simple ef?ciencies on keywords. Savings have been reinvested into other core areas. Turan Kasimova Search Director, iProspe

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