Direct side-by-side comparison of se- lected tires using the “Tire Presenter” feature. More than 1,400 different ver- sions are available. A comprehensive media center offers a variety of downloadable marketing material, such as TV and company promotion ads. A specially developed Google Maps API- interface enables potential customers to locates and visually display the near- est dealerships. Hankook Tire replaced its former CMS (developed i

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