ETAT PUR CASE STUDY A 2-Minute Prescription for Customer LoyaltyLaunched in 2011 by Jean-Noël Thorel, the founder of Bioderma, Etat Pur is a French skincare brand that sells top quality personalized beauty products at radically affordable prices. The brand seeks to “disrupt” the crowded market for high- end skin care products by adopting a business model that prioritizes product development and focuses on online sales (the company operates online only). Etat Pur offers an online skin care assessment quiz on its website to help shoppers find a skin care plan tailored for their skin type – and give them a personalized product “prescription” in less than two minutes. “EASY AND INTUITIVE DRAGGING & DROPPING. OUR COMMUNICATIONS ARE NOW FUELED BY SMART DATA, WHICH SERVES THE BR

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