Case study © Druva, Inc. | www.druva.com Essence, an early adopter of cloud technology, trusts Druva to protect Google Workspace data About Essence Essence, part of GroupM, is a global data and measurement- driven agency that blends data science, objective media, and captivating experiences to build valuable connections between brands and consumers. Essence is a pioneer in the use of analytics and technology to create valuable, relevant, and trustworthy advertising. Its clients are industry leaders and change agents who believe in leveraging data, technology, and creativity to drive business growth. The challenge Essence was founded in 2005 with the belief that technology makes advertising more valuable, efficient, and transparent. As the business quickly grew out of its Micr

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