Esri Creates a Consistent Experience for Testers and Developers using Centercode Challenge Prior to 2010, Esri used a home-grown application to manage its beta program. The application was spun up, and then back down after each project. “Since spinning up the application and setting up the community from scratch required considerable investment of effort and time, the beta framework was used only for flagship products,” says Program Manager, Sanjay Lala. This created three major challenges for Esri’s beta team. First, they had trouble recruiting the large numbers of testers they needed in time for each of their tests. Second, once they had recruited the testers, the disjointed experience turned many of them off and suppressed tester participation. Third, not all of Esri’s products

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