Red Bull’s Challenge Red Bull, the world’s most consumed energy drink, sold 4.6 billion cans in 2011. Red Bull understands that today’s consumers are looking for energy drinks that offer no calories, sugar or carbohydrates. To meet that need, Red Bull globally distributes Red Bull Sugarfree and most recently, Red Bull Total Zero, replacing sucrose and glucose with sweeteners Aspartame, Acesulfame K and Sucralose. Aspartame containing

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