ESA’ s t eam knew t hey needed t o updat e t hei r emai l s ys t em t o accompl i s h t hei r cont ent mar ket i ng goal s . “ We want ed a mor e r obus t t ool t hat woul d i nt egr at e wi t h As s oci at i on Anywher e, and t hat woul d al l ow us t o ‘ s et i t and f or get i t , ’ ” s ai d Sut t on. I n Januar y of 201 4, t hey i mpl ement ed Real Magnet . Thi s i s a l es s on t hat Debi Sut t on, Di r ect or of Member s hi p and Mar k

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