Ensuring successful promotions for SA Breweries
Ensuring successful promotions for SA Breweries
4 Pages• 03 June 2019, 19:33 IPL 5 710c -308c (-5.12%) Best Bid: 5 650c Best Offer: 5 950c Ensuring successful promotions for SA Breweries 7 October 2013 The South African Breweries became aware that some marketing promotions were not having the desired result. Root causes included the lack of sufficient alignment between below-the-line items and above-the-line activities, which had the potential to dilute the overall brand experience. The South Africa Breweries’ (SAB) strategic focus centres on four priorities: creating a balanced and attractive global spread of businesses; developing strong, relevant brand portfolios that win in the local market; constantly raising the profitability of local businesses; and striving for sustainability at all levels of the group’s business interests and act
