Case study Ensuring financial stability to better serve the patient community V alley Day and Night Clinic has five locations spread across the Rio Grande Valley and Laredo in southern Texas. All the clinics are dedicated to providing affordable, reliable quality care to about 15,000 patients every month. Fifteen practitioners serve the five locations, and for 12 years in a row, the clinic has received the Reader’s Choice Award for Best Clinic from The Brownsville Herald newspaper. Almost by accident, the practice learned that updating billing practices and procedures could help guarantee the financial security required to better serve its community. “Our model is walk-in,” said clinic Chief Operating Officer Melissa Jareño. “We provide a combination of family practice, wo

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