English Football Association Wins Using FocusVision Decipher to Capture Fan Journeys FocusVision | info@focusvision.com | +1.800.433.8128 Copyright 2018 FocusVision 1 CASE STUDY The challenge Wembley Stadium (connected by EE, the UK’s largest mobile network) is an iconic English stadium, home to the English Football Association (The FA) and the venue for England Football matches, The Emirates FA Cup final, and many more popular sporting and music events. Against this backdrop, The FA is committed to evaluating and improving the Wembley Stadium experience for their visitors. In the early 2010s they began a post-event survey program to map and monitor visitor experiences and satisfaction. The original program proved successful in identifying trigger points across the user jour

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