Case Study Engaging retailers with video - how IPV helped The Home Depot find its story Customer profile When The Home Depot was founded in 1978, Bernie Marcus and Arthur Blank had no idea how revolutionary their new “hardware store” would be. Today it’s the world’s largest home improvement retailer with nearly 400,000 staff and over 2200 stores. Creating and maintaining cohesive communications across the brand is a huge challenge. To address this, Home Depot Television was set up inside the chain’s Atlanta-based Store Support Center, tasked with the production of video content that acts as a communication tool to help maintain the company’s culture. Content is produced in a studio, delivered via satellite to televisions and streamed to PCs and mobile devices. Challenges T

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