Case Study
ENDY
Company Overview Since their launch in 2015, Endy has shaken up the billion-dollar mattress industry by taking the mattress out of the store and putting it online. Overall, the demand for direct-to-consumer products seems to be flying high without much slowdown, as companies like Endy have begun to showcase their products online, deliver right-to-your-door, and even offer generous conditions like owning up to a 100-night guarantee trial. The acquisition for Endy in late 2018 by Sleep Country was a major win for the start-up, as they now possess a tremendous cushion for growth and access to more Case Study ENDY An Integrated Payments Customer for Over 3 Years traditional sales channels, yet remain fairly independent in their operations. At their core, Endy prides itself on bei