We caught up with Michelle, the owner of Durham Ginstitute to find out how apprenticeships have benefitted her business. Employer Case Study Durham Ginstitute What was your opinion of apprenticeships prior to working with Virtual College? I hadn’t really thought about apprenticeships previously but I have been reading more about the Virtual College Digital Marketer apprenticeship via a Facebook group and that got me thinking! Having then met Virtual College for an initial discussion it was good to put the process in motion to upscale the business. How have apprentices impacted your business? In many positive ways. Our apprentice works really well with myself and a long serving colleague, and in a few months has really elevated our online marketing with great results. The appre

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