Case Study
Emirates World Gala Dinner
Brief Emirates, one of the fastest growing and most dynamic airlines in the world, had announced plans for the launch of its inaugural Dublin to Dubai route on January 9th, 2012. The new service would connect Ireland to Emirates’ hub in Dubai and beyond to almost 120 destinations including Melbourne, Perth, Hong Kong, Shanghai, Singapore, Kuala Lumpur and Cape Town. In line with Emirates’ global strategy to showcase the supreme quality of its offering, both in the air and on the ground, the airline hosted a high profile World Gala Dinner for over 800 guests. Senior Emirates executives were joined for the evening by Minister for Transport, Tourism and Sport, Leo Varadkar TD; the UAE Ambassadors to Ireland and the UK – His Excellencies Khalid Nasser Rashid Lootah and Abdul