Embracing K-12 Stealth Applicants as an Opportunity for Growth 2 800.443.9441 | www.blackbaud.com There has been a lot of talk about “stealth applicants” in K-12 private schools. These families may never visit the school and only initiate contact when filling out an online application. But one could argue that they are not indeed an unknown quantity. These applicants and their families have interacted with your school through online research. They have spent time on your website and social media channels and have explored videos and online reviews to help decide which school is best for their children. This presents an opportunity for K-12 admissions, enrollment, and marketing professionals. With Gen X and millennials replacing the baby boomer generation as the majorit

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