Although the concept of embedded analytics has been around for years, demand for embedded analytics solutions has recently gained substantial momentum - and it isn’t hard to see why. Businesses are becoming more-data centric. Customers are becoming more data-savvy. The datasets available for analysis are bigger and far richer than what was available even a few years ago. It all adds up to an opportunity to create a valuable experience for the customer — an experience that can help to guarantee customer satisfaction and loyalty, and to maximize customer value — if, and only if, your business has the right toolset to create that experience. Meanwhile, software as a service (SaaS) has given rise to a new set of use cases for embedded analytics. It’s no longer just about accou

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