Case Study

Embarq improves customer relationship management while increasing employee efficiency and productivity

Embarq improves customer relationship management while increasing employee efficiency and productivity

Pages 4 Pages

Diversity may not be such a great idea when it comes to the technology used in managing customer relationships. Ask the information technology staff at Embarq Corporation, a telecommunications company headquartered in Overland Park, Kansas, which has a heritage going back more than a hundred years. “After a century’s worth of acquisitions and mergers and spinoffs and whatnot,” said Rob Clucas, Embarq manager of database marketing a

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