Crowe has six offices around the UK so implementing a strong centralised approach to its brand is highly important Each office and practice area wanted to create individual email campaigns to best target their local audience The firm wanted to identify recipient engagement to define the firm’s email marketing campaign success and ROI Email Marketing that’s not taxing A Concep Client StoryClient Background Crowe is a UK accountancy firm that provides audit, tax and advisory services. It is a part of Crowe Horwarth International (a Swiss Verein), ranked as the eighth largest association of professional services firms in the world. It has over 200 independent accounting and advisory firms in more than 130 countries. The Challenge As a leading accountancy firm in the UK, Cro

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