www.v12data.com // (800) 523-7346 // info@v12data.com EMAIL ACQUISITION FINANCIAL CASE STUDY CHALLENGE A financial services firm with over 12,000 locations throughout the U.S. and Canada sought to increase their suburban customer base over the 2015 holiday season. Their Summer-Fall national commercial campaign positively boosted enrollment in urban areas, but did not reach enrollment goals in suburban communities where many of their branches

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