Case Study

Electronic Arts Canada

Electronic Arts Canada

Pages 5 Pages

• With its focus squarely on crea- tivity and quality, Electronic Arts has grown into the world’s largest interactive entertainment software company. With revenues exceeding $1.2 billion U.S. for fiscal 1999, it is a driving force in the highly com- petitive interactive entertainment marketplace. The company mission includes developing, publishing and distributing dynamic entertainment software for personal computers and video game systems. Two

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